“Audiology Practice Space Design’’ is a bit of an unusual topic, especially for clinical audiologists, yet it is an important one.Times are changing, especially in healthcare. Audiologists are trained to be specialists in the auditory system and prepared for the clinical aspect of their practice. This training, in turn, prepares them to work and exceed in the clinical aspect of their practice. Audiologists are often trained to work IN a practice, but are rarely skilled in working ON a practice.
All businesses, whether in healthcare or not, often fall prey to seasonality. Some months are great and patients seem to pour through the door and it's hard to keep up. Others are dry, with only a few appointments, repairs or follow-ups. It only takes one dry spell watching your bank balance whittled away on running costs to know the panic that sets in.
So you’ve got the perfect location and you have your plan down to a t. You’ve procured all the necessary equipment and are ready to hit the ground running. But then you realize that referrals are not enough to keep business flowing. And outsourcing your marketing needs might not be in the budget. But here’s the good news. You don’t need to outsource. You could handle all the marketing needs of your audiology practice in-house without breaking the bank.
Starting up any kind of business is a daunting challenge for many and an audiology practice is no exception. A private practice demands attention, knowledge and stamina as its focus isn’t only for clinical purposes, but for financial too. Apart from the clinical aspect, many of the other factors were either only briefly addressed or, in some cases, not taught at all in grad school.