Written by
Grant Slabbert
Grant Slabbert

Grant heads up marketing and distribution at eMoyo. With over 20 years in creative marketing and entrepreneurship, he is passionate about helping hearing health professionals meet the needs of patients by improving their access to care.

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We're betting on task shifting in audiology, and you should too.

World Hearing Day was a little over a month ago. On the day, WHO released their estimates of the numbers they predict will have disabling hearing loss by 2050.

While the numbers they predicted were startling, it didn't seem as though it garnered enough of a reaction.

They estimated that 900 million people will suffer from disabling hearing loss by 2050. That is up from the current number of 466 million.

The lack luster reaction from the major news outlets and the media at large may have been due to a lack of perspective. We often struggle to understand the reality of numbers when they are this big. 

So, for some context, let's look at it another way.

The current population of the United States is sitting at 325 million while Mexico is 127.5. If we are to combine the entire populations of both countries we reach only 453.5 million. While it is clear that this is a lot of people, we are still 13 million shy of the current global population of those with disabling hearing loss.

 USA and mexico

By the time we reach 2050, this population would grow to include the entire current population of the USA, Canada, Mexico and Western Europe. (Still a little short at only 886 million )

usa mexico canada and western europe

The combined annual loss of productivity and direct health costs of this population of unaddressed hearing disabled is over $755 billion.

But once you do, it is clear that a global  population of hearing disabled exists and it rivals the population of some of the largest and most advanced nations in the world.

Dr Etienne Krug, Director of the WHO Department for Management of Noncommunicable Diseases, Disability, Violence and Injury Prevention, says “Past trends and future projections predict a vast increase in the number of people with hearing loss.” , “Unless appropriate action is initiated, nearly one in 10 people could have disabling hearing loss by 2050.

This will have considerable affect on daily their lives and a significant cost to health systems. We must act now to prevent this rise and ensure people with hearing loss can access the services and technologies they need.”

Globally, both public and private sectors have important roles to play in education, regulation and prevention, but the burden of care will be firmly placed on the hearing health care (HCC) profession as well as the medical fraternity at large when it comes to health service delivery. 

The coming years will see a heavy leaning on the existing HHC industry to do everything necessary to alleviate what is, in global terms, a veritable crisis.  We wrote recently about why audiology isn't going anywhere soon, in this article and this is yet another reason. 

The HCC is mostly aware of the impact of untreated hearing loss. It is devastating to the affected person and the communities that support them.

When it comes to global issues, too often we think of them as geographically distant. By that I mean that we have a natural tendency, as a way of softening the blow, to assume that these issues pertain only to the developing world.

They don't.

Or that we are somehow immune or have access to a cure just around the corner. while there is some promising research afoot. 

We don't.

We need to face up to these issues and we need to do it now, before the World Health Organisation’s 1 in 10 projections become a reality.


But how do we do it?

The worldwide shortage of specialised medical professionals only adds to the issue at hand. HHC professionals are hard to come by in some countries and in others non-existent. Where exist, they are almost exclusively situated in urban areas.

I have always believed that when approaching any worthy project, the level of difficulty should never negate its necessity.

Over the last few years technology has offered up some solutions that should make this mammoth task a little easier.

Telemedicine and more specifically Teleaudiology, has opened the door for us to reach patients over greater distances. In Audiology, portable technology has not only reduced cost, but released us from the constraints of expensive and cumbersome sound booths, without any loss of functionality or quality.

Technology advances show us that we have the tools, but what about the people?

One thing that is certain is that this world has no shortage of people. New technology opens the doors for the automation of certain tasks and enables well-trained health workers to perform some the time consuming tasks such as hearing testing. This enables specialist healthcare professionals to focus on more advanced tasks.

This is principal of task-shifting.

The WHO is backing it and have also issued guidelines for implementation and we are betting on it all the way and you should too.


What exactly is task shifting?

Task-shifting is the assignment of tasks to less qualified healthcare personnel.

More specifically, it is the identification and assignment of tasks that can be performed by a facilitator or technician rather than by the medical professional who's time and expertise can be more effectively used.

Tele-Audiology and automation enables hearing healthcare professionals to train less qualified health workers (i.e. nurses) to conduct or facilitate assessments without a hearing healthcare professional being present. While the assessment is paramount, the audiologist’s physical presence is not. In this case a technician is deployed to facilitate the assessment by placing the equipment on the patient and initiating an automated test.

This is not new, nor groundbreaking. You most likely do it every day already. Your practice manager, receptionist or office cleaner have assumed the responsibilities and tasks that you, as a HHC provider would be spending valuable time doing. They take care of the tasks for you so that you can do more of what you need to do as a professional.

Technology makes it possible to extend this already well used practice to your professional services.


3 ways tele-audiology can take advantage of task shifting.


Synchronous Teleaudiology:

A trained facilitator sets up the patient for testing at their remote location.

The audiologist connects to the testing equipment on the patient's end via the internet and performs the testing, analysis and interpretation in real-time from their location. Patient consultation is through an online video platform.

While providing greater reach for the audiologist, this is still time consuming and requires the audiologists undivided attention. It is not the most effective use of time but is a good start.


Asynchronous Teleaudiology :

A trained facilitator visits the patient, sets them up for testing and then assesses the patient’s hearing using automated testing protocols.  The data is then sent on to the audiologist for analysis and interpretation. The audiologist can then consult with the patient over the phone or via video conferencing to make recommendations.

Here, the audiologists time spent is spent on interpretation and recommendation rather than data capture. Multiple facilitators could be in the field testing patients and gathering data for a single audiologist to process. Placing equipment in doctors rooms, clinics or hospitals for medical professionals to perform testing is also a viable option.


Hybrid:

This is the combination of both synchronous and asynchronous methods. For example; should a screening test fail, the audiologist would then log in and take over testing manually for more granular control of the test and further diagnosis.

Task shifting is an efficient use of the medical professionals time, it makes good business sense and can go a long way to making hearing healthcare accessible to the millions who need it.

Turning one hearing healthcare professional into an efficient and effective team capable of doing so much more.

Find out more about tele-audiology implementation here.

 

Find Out More About KUDUwave Audiometers

 

Topics: Audiology, Tele-health

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